Creative Director
Brands that move, motion that speaks
I lead teams across brand, web, motion, and film, from the first idea through the final details. Fourteen years of setting the direction, making the work, and helping others make it better.
Motion is communication. I start with a feeling, an intent. I try to capture it, then iterate, revise, discard, and do it all again until it feels right. Then I build the system that carries it forward, so my team and I can scale and evolve the work while staying grounded in our design foundation.
Brand launches, films, and experiences made with teams at Goodthings and Pixel Fort. A mix of projects I’ve led and animation I’ve made.
Making a new feature feel simple in just a few seconds. Across six years and 65 animations, I developed the motion approach for Adobe’s in-app tutorials, kept animating alongside the team, and guided the work through creative review.
View case study →Scala was coming out of stealth and needed a first impression that held together. I led the brand launch from positioning through identity, website, and film, setting the direction and guiding the team through delivery.
View case study →Sentric needed to show the expertise behind automotive calibration. I led production of twelve marketing films from a two-day shoot, bringing together interviews, live action, and motion design to make the technical work clear and human.
View case study →An Olympic story told through a film blending rich 3D and live-action footage, alongside a 2D touchscreen game. Working with Deloitte Digital’s creative team, I directed the film and led look development, collaborating with the game development team to make two very different visual approaches feel like one cohesive world.
View case study →An artist’s life, animated from their own photos, clippings, and discarded artwork. For Adobe Students, I helped turn Mars’s materials into a mixed-media portrait with a handmade feel. Still one of my favorite things I’ve made.
View case study →AIIR’s first AHR show brought together a custom booth, films, and an interactive product story. I led creative direction across the campaign, working with the Goodthings team on the space and motion while building the conference app and custom tools.
View case study →Favorite moments from client work. Type, characters, transitions, and a few details I still like watching on repeat.
